Traffic Dude to Present Online Media Buying Workshop at Xbiz Summer Forum

Pueblo, CO – Traffic Dude, an online advertising agency serving the adult industry for eight years, will conduct a multimedia workshop at XBiz Summer Forum this July focused on achieving better results from various forms of online advertising.

The company’s advertiser focus relates both to search marketing campaigns, including paid inclusion and PPC, as well as with management of consumer targeted banner and related display advertising on several high traffic sites. In covering straight and gay top level genres as well as targeting mid and micro level niches, workshop speakers will provide a view on how to make media buying more responsive and therefore financially accountable.

Workshop attendees will be presented with tangible reference info that can be taken back to the office after the show and put to work. Visual references will be presented and reviewed on key data points, from web site ad real estate, campaign targeting parameters that buyers can and should request of sellers, examples of creative materials and when banners should be refined versus ‘clicky’, driven by your economic needs as the ad buyer.

For media buyers focused on text based advertising, reference data on ad copy, keyword selection and descriptive copy will be discussed and tips shared.

According to Scott Rabinowitz, one of the Traffic Dude co founders, “We’ve always felt that the more informed we can make the customer, in this case media buyer, the better that a client can understand the online media buying process both with us and with all other providers that clients work with. For this workshop, we felt that it was relevant to cover adult ad buying concepts that affect most forms of online advertising options that the industry considers or buys routinely, above and beyond the media that we sell and support directly.”

Traffic Dude is a full service online advertising agency focused on the adult entertainment industry. The company offers straight and gay centric consumer targeted adult internet advertising campaigns across a hand picked network of high traffic adult destination sites and via major search engines including Yahoo!. The company also provides advertising sales management services to provide revenue streams for premium quality ad supported web sites.

For more information, please visit us at http://www.trafficdude.com

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