|
| |
| About
Dick Hunter |
 |
Dick Hunter has been webmaster of popular gay sites such as RateARod and QueerFetish.com since 1999. In 2004 he began directing hardcore videos, such as his latest release "An Army Of Fun". In 2006 he launched this website, GayWebmasters.com.
|
|
Since I first started in the online adult biz in 1999, I’ve always relied on the same traffic model, which has worked well for me. In fact, many people in the industry use a similar model. It’s like a pyramid:
First, I’ve got free sites which form the foundation of the pyramid. That’s where most of the traffic comes from. From there, I funnel the traffic up the pyramid, as well as to a few choice outside sponsors, which usually offer recurring income. Since I only promote what I’ve found to be the most lucrative affiliate programs, the recurring income tends to snowball over time, which is really nice.
The next level of the pyramid would be your paysites. I find a good way to entice a free site surfer, who are often banner blind, to a pay site is through targeted niche advertisements (bondage, twinks, daddies, etc). Geo-targeting also works really well for certain programs, such as personals sites like Adult Friend Finder. Once you convert a free surfer to a paying customer, they’re golden. They’ve got a credit card, and they’re not affraid to use it. That’s where the top of the pyramid comes in.
The third and final level is upsells. By offering upsells through things like one-on-one live cam shows and Video On Demand you can make the most out of your paying customers. Of course, you don’t want to over do it with too many upsells. Like everything in life, it’s a balance.
Some people say that content is king. I say traffic is king, since the best content in the world isn’t any good if no one sees it. From my experience, traffic is the number one hurdle most new webmasters face. By diversifying your site portfolio with a variety of free and pay sites, and creating a synergy between them, along with utilizing choice upsells and sponsorships, you can often create a very profitable business.
|
| Link
To Us |
This site doesn’t officially launch until January 1st, but I wanted to test things out and get some feedback before then. However, since it’s 3 PM on the Friday before Xmas, there’s probably not much I can do right now.
